This degree is a modern marketing management degree which will develop your knowledge and capability to work in a wide range of industries. These industries share the central value of experience. That experience can be relaxing, thrilling, playful, challenging, educational or simply getting away from the routine.
The course covers conventional marketing, but also the new forms of experiential marketing, including the significant role of events as a marketing tool for engaging audiences. There is a whole unit dedicated to designing and executing a live event as part of a team. In the final year there is an extensive choice of options, which will allow you to personalise your degree to your area of interest.
At the heart of marketing is the philosophy of the customer focused management process and students will and do have a sound underpinning in management principles and practices which makes this a very transportable degree into a range of management positions.
For 2014 entry:
To view the course content, please visit the course profile on our website.
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
IELTS band : 6
To study at this university, you have to speak English. We advice you to
take an IELTS test. More About IELTS240 to 280 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM.
Required subjects:
All subjects considered
No work experience is required.
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
Bursary for UK students all subjects where the variable tuition fee rate is payable.
Alumni Bursary for UK Undergraduate students
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Bournemouth University.
For fees and funding information, please visit our website.
